|Gustave White Sotheby’s International Realty today announced that the Sotheby’s International Realty network is continuing its exclusive relationship with The Wall Street Journal to present the many values of real estate as a long-term investment and showcase unique properties from across its worldwide network’s approximately 500 offices.|
As part of the relationship, the Sotheby’s International Realty© brand and The Wall Street Journal co-host “The Business of Extraordinary Living” on the publication’s web site, www.wsj.com, designed to provide insights into the real estate market from the brand’s worldwide network. “The Business of Extraordinary Living” officially launched in March 2009.
Several enhancements have been made to “The Business of Extraordinary Living” for 2010 including a new addition to the Address section, called The Address Blog, in which a brand network member will discuss a real estate relevant topic with users. Also, a Featured Listing section has been added to the Address and Brand sections in which representative listings from the user’s area will be featured through geographic targeting.
In addition, a Journal Community has been added for users to join and discuss real estate, and a Company Happenings section has been added to the Brand page to showcase the latest events taking place within the network.
“Our exclusive relationship with The Wall Street Journal has proved to be a very effective tool for promoting the fine homes represented by our network among this critical audience. In fact, three-quarters of those who visited "The Business of Extraordinary Living” expressed likelihood to consider using the Sotheby’s International Realty© brand for a future real estate purchase, and more than 76% of those who visited it found it to be helpful,” said Wendy Purvey, senior vice president, marketing, Sotheby’s International Realty Affiliates LLC. “Our enhancements for this year will offer locally-driven features that further demonstrate our reach.”
The brand expects to increase exposure of “The Business of Extraordinary Living” by 62% this year, delivering 60 million impressions; double the exposure in 2009. This year, the brand will also receive premier placement in the Featured Homes portion of The WSJ’s online Real Estate section.
“The Business of Extraordinary Living has been an effective tool for our firm in promoting the value of real estate in the Rhode Island market, and one that we have access to through the Sotheby’s International Realty© brand,” said Paul A. Leys, broker/owner of Gustave White. “The scope of this partnership enables us to get the properties we represent directly in front of a global and highly-targeted audience.”
The Sotheby’s International Realty® network currently has more than 10,600 sales associates located in approximately 500 offices in 38 countries and territories worldwide.